Today I'll be demonstrating a rather beautiful polish from The Makeup Store. I believe that this brand is quite hard to obtain in the UK unless you take a trip to Carnaby Street in London, although I've heard that a Westfield somewhere in London also has a branch. I think it's a Swedish brand if I've heard correctly. Their nail polishes are all £11, and they're also all 8ml. Expensive, yes, but this is one of the only holos I've found on the UK market, and possibly the only coloured one apart from its TMUS sister, Britta, a pink holo with a more pastel holo shine (which I coincidentally also own).
This polish is a wonderful, vibrant green-blue holo. The holo is linear and very, very bright- I suppose I would describe it as fiery more than anything, it really is that bright! I find that the effect is most visible under artificial lighting, so before I get to talking about formula and longevity etcetera, here are some photos. This is 1-2 coats depending on the finger, over GOSH Fix Base Coat, without topcoat:
Isn't it beautiful? The name is apparently said 'Seev', despite being spelt S-I-W. Interesting.
It's incredibly vibrant, and is perfect for any event where you'll be under bright lights. It's not quite as bright in daylight, but still gives a pretty, fish-scaly effect. It's a personal favourite of mine.
As far as topcoat goes, I've heard that topcoat can diminish holo polishes in terms of shine, but I used one coat of Nina Ultra Pro Wet Glaze on top of this afterwards out of curiosity and found that once it dried, it made no difference at all to the holo effect - in fact, it just smoothed out the planes of the nail and made it smoother.
As with all holo polishes, this lasts for less than a day on me without tipwear and minor chips, but this comes with the territory as far as I'm concerned, so I was far from surprised at this. Holos are notorious for chipping very quickly, but I feel like the effect is worth the minor tipwear that I've experienced. On this polish, it's not especially noticeable when there's tipwear anyway.
One thing you have to realise with holo polishes is that if you want them to apply anywhere close to easily, you must use an aqua base coat. If you don't do this, then you end up fiddling around and using close to 3 or 4 coats. A normal base coat just won't do the job, and you'll end up wasting polish trying in vain to even out the polish.
In addition, I've tried using this without aqua base coat and the holographic effect is nowhere near as bright.
Aqua base coats multiply the holo effect by a huge amount and make application a hundred times easier, trust me!
The aqua base coat that I use is GOSH Fix Base Coat. I bought this off of Ebay for £5 including postage, which was a total bargain considering that it is now discontinued as far as I know! TMUS also make their own aqua base coat called Aqua Fix, but it is more expensive per bottle and cannot be ordered online (at least, not in the UK).
Here's a couple of photos of GOSH Fix Base Coat:
That's TMUS' Siw and GOSH Fix Base Coat in a rather wordy nutshell. I hope that this has been useful, and please contact me or comment below if you have any questions!
Thanks for reading,